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Our vision

Our vision is to be a sustainable partner, positively contribute to society and protect the earth.

With continuous enhancements to our business processes and by circulating resources, we are on the path to reducing our CO2 emissions with the ambition of achieving carbon neutrality in all business operations.

We will achieve this by:

  • Creating sustainable products - through sustainable design and production, reducing virgin material use, improving packaging and operating sustainable facilities
  • Developing sustainable services and solutions - through our managed print and subscriptions services and our supplies and hardware remanufacturing programmes
  • Reusing and recirculating materials - through refurbishing, repairing, remanufacturing and recycling

Our values and philosophy guide our commitment to operating as a responsible, ethical, and sustainable business - a commitment that we uphold through our policies, codes of practice, and the Brother Group Global Charter.

Our vision in detail

What we've achieved so far...

Reducing waste through our circular economy operations

What is a circular economy?

A circular economy system is based on the reuse and regeneration of materials or products in a sustainable or environmentally friendly way.

Our aim is to produce durable, long-lasting products, where we reuse, repair, refurbish and recycle existing materials for as long as possible, so that the life cycle of our products and supplies can be extended for longer periods of time, whilst minimising waste.

Below are some of the initiatives we have put in place to achieve the circular economy at Brother. 

 

 

Pile of Brother printer parts

The Brother Product Life Cycle

Developing sustainable products is a fundamental part of what we do at Brother.

From the initial design, to collection and remanufacturing, we consider the environmental impact at every stage of our products' life cycle.

We comply with all legal requirements, adhere to industry-standard environmental certifications and ensure all of our products are durable and print to a high quality, whilst minimising their environmental impact.

 

Discover the Brother Product Life Cycle

Production line of black Brother toner cartridges with a hand holding the one at the front with the Renew logo above in green

Market-leading remanufacturing 

We've been remanufacturing and recycling supplies at Brother since 2004, and in that time have remanufactured over 40 million toner cartridges.

Renew By Brother, our market-leading remanufacturing programme, is free to all of our customers and is delivered via our carbon-neutral facilities in the UK and Slovakia.

We collect ink and toner cartridges via the scheme, remanufacture and recycle them to a "good as new" standard so that they can be used again and again by our customers.

 

Discover our remanufacturing programme

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Global and local initiatives

As an international company, we partner with organisations like the rainforest conservation charity, Cool Earth to broaden our impact across communities worldwide.

Our colleagues across Europe also participate in a range of environmental activities to benefit their local communities.

Explore our activities

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Committed
to everyone

We're committed to being a responsible, ethical and sustainable business, implemented through our policies, codes of practice and Brother Group Global Charter.

Values and Philosophy

Man holding a spade surrounded by trees in pots

Sustainable Development Goals

Contributing to a more prosperous, inclusive and sustainable society through our commitment to the United Nation's Sustainable Development Goals (SDGs).

Discover more about SDGs

Words Cool Earth written in white with two red parrots and rainforest in the background

How our customers
have helped

We've been donating to Cool Earth through our remanufacturing programme since 2009, supporting some of the most endangered habitats across the globe.

Cool Earth